Denotations and Connotations
I can see a child that looks upset and impoverished. It could be a poster for a charity, showing the lack of fresh water people in poorer places have, trying to avoid death and try to make a change, as inferred from the words. The charity might be trying to communicate to the audience to donate money to help those in need, hoping the pitiful advert may sway the hearts of people in more richer places in the world. This advert shows Heinz ketchup cut and shaped and symbolising its original form, a tomato. 'No one grows ketchup like Heinz' could tell the audience that they have the best, very tasty sauce and they show that physically as well in the ad, shaping the bottle as a sack of cut tomato's.